Saturday, February 26, 2011

Korea Leads World in Mobile YouTube Viewing

As I predicted in a December 2009 post, viewership of Youtube video on mobile devices has skyrocketed in South Korea.  An article in the Joongang Daily notes that more Koreans now watch YouTube on mobile devices than do people in any other country around the world.  On the third anniversary of YouTube's launch in Korea an executive of that company noted that mobile views grew nine-fold last year.  He also noted that YouTube is now being used to deliver Korean content, including popular soap operas, to a global audience.  YouTube Korea has signed partnerships with Korea's top three talent agencies, under which the agencies provide premium content for YouTube, while YouTube provides them with useful information such as the number of viewer hits.

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