Wednesday, May 18, 2011

Samsung's Dominance in the Display Industry

The proliferation of displays of all sizes is one of the salient features of the emerging 21st century information age.  Mobile displays are a particularly important feature of this development, as smartphones become increasingly cheaper, more powerful and popular all around the world.  The accompanying illustration (click to see a full-size version) shows a flexible active matrix organic light-emitting diode (AM-OLED) display that Samsung sees as a major growth engine.  As reported in The Korea Times, Samsung Mobile Display (SMD)  was launched in January 2009 with an aim to lead the market in next-generation flat-screens (OLED) as Samsung was seeking breakthroughs in that area. SMD is dominating global demand for AM-OLED, which requires less power and provides clearer picture quality and a much faster response time than existing LCD displays. OLED screens are used in smartphones and other portable devices and SMD controls over 80 percent of the market, as shown in the graphic below. (click to see a full-size version)

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