This will be my final post for 2012, but it is a beautiful one! Readers will know from earlier posts (such as this one) that I'm very interested in the role of language in shaping people's use of the internet in different cultures around the world. As one of its Chrome experiments Google created the animated globe below, which displays search volume by language from all around the world. English is represented by blue spikes, while Korean is a turquoise color, Chinese language a dark orange, etc. Take a look at the clear patterns in the Asia Pacific Region, and note the absence of search activity from north of the Korean DMZ. Or, explore your country or region of interest. Just click and hold your mouse, then drag it to rotate the globe, similar to the way Google Earth works. Enjoy!
Monday, December 31, 2012
Visualizing Korea's national image
As readers of this blog are well aware, I've long been interested in the matter of Korea's national image and the efforts of the Korean government to deal with it. To retrieve earlier posts on the topic, use the search box at the right and enter "national image" or look at just this post from 2009.
Today, in what will probably be my final post of 2012, I'd like to introduce a new perspective on Korea's national image, courtesy of Google Trends (formerly Google Insights for Search). As noted in several earlier posts (e.g. this one) Google Trends is a valuable tool for studying world attention patterns in the information age.
As shown in the graphic below, a comparison of worldwide search activity for "North Korea" and "South Korea" vividly highlights (the peaks on the graph) attention to North Korea's attacks on the South, its nuclear tests and generally emphasizes the military confrontation between north and south.
To test this, use the hyperlink to view the full report in Google trends and hover over the news items indicated by capital letters on the peaks of the graph.
In earlier posts, a few years back, I published separate links that showed patterns in searches for "Samsung," "LG," and "Hyundai," but it is more interesting to include a couple of these companies in the same chart, as below. I think the relative volume of search for Samsung and LG, versus North and South Korea, provides a powerful message about Korea's national image. At least it provides food for thought and data-based evidence of relevance to policymakers. I encourage you to explore the data using Google Trends and its different capabilities. The animations that accompany the world map are particularly fun. I will revisit this topic, so your reactions and comments are welcome!
Today, in what will probably be my final post of 2012, I'd like to introduce a new perspective on Korea's national image, courtesy of Google Trends (formerly Google Insights for Search). As noted in several earlier posts (e.g. this one) Google Trends is a valuable tool for studying world attention patterns in the information age.
As shown in the graphic below, a comparison of worldwide search activity for "North Korea" and "South Korea" vividly highlights (the peaks on the graph) attention to North Korea's attacks on the South, its nuclear tests and generally emphasizes the military confrontation between north and south.
To test this, use the hyperlink to view the full report in Google trends and hover over the news items indicated by capital letters on the peaks of the graph.
In earlier posts, a few years back, I published separate links that showed patterns in searches for "Samsung," "LG," and "Hyundai," but it is more interesting to include a couple of these companies in the same chart, as below. I think the relative volume of search for Samsung and LG, versus North and South Korea, provides a powerful message about Korea's national image. At least it provides food for thought and data-based evidence of relevance to policymakers. I encourage you to explore the data using Google Trends and its different capabilities. The animations that accompany the world map are particularly fun. I will revisit this topic, so your reactions and comments are welcome!
Some year-end thoughts,새해 복 많이 받으세요
A quick check shows that my blogging activity in 2012 is down measurably from the previous several years. That is largely because of my teaching, research and other commitments since joining KAIST in February as a Visiting Professor in the Graduate School of Science and Technology Policy. However, as I'll briefly explain here, there should be an uptick in the quality, if not quantity of my blogging during 2013.
The first reason for my expectation is that this blog will benefit from my exploration of related topics in the "Introduction to Mass Communication" course that I'm teaching. Preparations for that class and the interaction with very bright, mostly motivated students from Korea and around the world is helping me to build a broader and deeper perspective on the emerging global information society.
A second reason has to do with the research side of my activities here. I've co-authored a paper for a forthcoming academic conference with a good Korean colleague that focuses on Korean government restructuring and its impact on the ICT sector.
My major research activity of late involves writing a monograph length document on behalf of a regional UN institute on the topic of social media for development. From the beginning, late last summer, this has been not only a tremendous learning exercise and also a very compressed writing project. It leads into several subjects that I hope to explore on this blog in the future. One area, the growing field of "data visualization" will be the subject of my next post. My exploration of the young, growing field of social media has also given me a few obvious pointers on how to improve the reach and targeting of this blog.
This is likely the penultimate post for 2012! "Happy New Year" or 새해 복 많이 받으세요!
The first reason for my expectation is that this blog will benefit from my exploration of related topics in the "Introduction to Mass Communication" course that I'm teaching. Preparations for that class and the interaction with very bright, mostly motivated students from Korea and around the world is helping me to build a broader and deeper perspective on the emerging global information society.
A second reason has to do with the research side of my activities here. I've co-authored a paper for a forthcoming academic conference with a good Korean colleague that focuses on Korean government restructuring and its impact on the ICT sector.
My major research activity of late involves writing a monograph length document on behalf of a regional UN institute on the topic of social media for development. From the beginning, late last summer, this has been not only a tremendous learning exercise and also a very compressed writing project. It leads into several subjects that I hope to explore on this blog in the future. One area, the growing field of "data visualization" will be the subject of my next post. My exploration of the young, growing field of social media has also given me a few obvious pointers on how to improve the reach and targeting of this blog.
This is likely the penultimate post for 2012! "Happy New Year" or 새해 복 많이 받으세요!
Malware on a major newspaper web site
Wednesday, December 19, 2012
The role of media in Korea's 2012 presidential election
December 19, 2012--I've been watching Korean television all evening, watching the election returns and it just seems an appropriate time to make some observations on the role of media in this year's election.
First, the internet, digital networks and social media played a role in the election, but it was not at all like 2002, when youthful members of "Rohsamo" were credited with sweeping Roh Moo Hyun to victory on election day. Ten years of experience with the new digital media seem to have given Korea a more mature media and political culture. Mobile voting was used by the opposition party in the Korean equivalent of primaries that chose Moon Jae In as the presidential candidate, and it caused some controversy but there were no major controversies involving the internet and digital networks in the general election.
Second, all of the major television broadcasters covering election results followed some basic rules. The first of these was that there were no exit poll or computer projections aired until after the polls closed, at 6:00 P.M. in the evening. The broadcasters did make an effort to build up some suspense leading up to the 6:00 hour. YTN, for example, displayed an on-screen countdown during the last 60 seconds before 6 P.M. and then proceeded to broadcast its projections based on exit polls.
Third, at 6:00 P.M. all but one of the leading broadcasters projected a narrow win by Park Geun-hye. However, YTN television predicted that Moon Jae In would win the election. No doubt there will be considerable analysis of polling methods and results in the coming days!
Finally and perhaps most interesting, most of the broadcasters used cartoons, caricatures of the candidates or animations to illustrate their presentation of results as the night wore on. For example, SBS used an Indiana Jones, Raiders of the Lost Ark motif along with music from the movie to accompany its presentation of some results, after final projections had been made. It should be noted that this addition of a light, animated or humorous approach is a general pattern in Korean television content.
First, the internet, digital networks and social media played a role in the election, but it was not at all like 2002, when youthful members of "Rohsamo" were credited with sweeping Roh Moo Hyun to victory on election day. Ten years of experience with the new digital media seem to have given Korea a more mature media and political culture. Mobile voting was used by the opposition party in the Korean equivalent of primaries that chose Moon Jae In as the presidential candidate, and it caused some controversy but there were no major controversies involving the internet and digital networks in the general election.
Second, all of the major television broadcasters covering election results followed some basic rules. The first of these was that there were no exit poll or computer projections aired until after the polls closed, at 6:00 P.M. in the evening. The broadcasters did make an effort to build up some suspense leading up to the 6:00 hour. YTN, for example, displayed an on-screen countdown during the last 60 seconds before 6 P.M. and then proceeded to broadcast its projections based on exit polls.
Third, at 6:00 P.M. all but one of the leading broadcasters projected a narrow win by Park Geun-hye. However, YTN television predicted that Moon Jae In would win the election. No doubt there will be considerable analysis of polling methods and results in the coming days!
Finally and perhaps most interesting, most of the broadcasters used cartoons, caricatures of the candidates or animations to illustrate their presentation of results as the night wore on. For example, SBS used an Indiana Jones, Raiders of the Lost Ark motif along with music from the movie to accompany its presentation of some results, after final projections had been made. It should be noted that this addition of a light, animated or humorous approach is a general pattern in Korean television content.
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