Wednesday, February 10, 2016

What is the message behind this popular 2016 Super Bowl commercial?

Although I didn't watch the Super Bowl this year, I took note that Hyundai was among the top ten popular commercials aired this year, according to the Branding in Asia magazine.  Coincidentally, this morning, a few days after the Super Bowl, my wife and I stopped by a Speedmate auto shop because an icon had begun appearing on the dashboard of our Kia Sorento.   The technician took a quick look at the display, then fetched his notebook-sized electronic device and attached it to our car's network via a connection under the steering wheel.   After a few minutes of navigating around the devices on our car, he informed us we'd have to take it to a Kia center or a larger service center that has a more up-to-date diagnostic device.  Enjoy this video and think of the message it conveys.

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