Wednesday, November 14, 2012

The Viral Spread of "Gangnam Style" music video

Psy has won the MTV Europe best music video award and seems headed for further recognition as the YouTube video "Gangnam Style" continues to attract viewers. A simple Google Trends search produces some interesting results that show patterns of attention to the viral video around the world.  For example, as shown in the top graphic on the left (click on graphic for a full size version) there are distinct global peaks in search activity for "Gangnam Style"  on weekends, Saturdays in particular.  Party time!

Google trends also returns a world map as shown below. In the full report, accessible at the Google Trends link below, there is an animation that shows the pattern of how this video spread virally over the past 90 days. Interesting.

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