Monday, August 20, 2012

Korea increases its share of global TV market

As reported in The Korea Times and elsewhere, South Korea, led by Samsung and LG Electronics, increased its share of the global market for television sets in the second quarter of 2012.  These two firms dominate the international television industry and are pushing ahead with AMOLED and other new technologies.
South Korea's dominance of the television industry should not be viewed in isolation.  I read a report recently that suggested owners of Samsung flat screen television sets were more likely to consider purchase of a Samsung smart phone.   Such a pattern would make sense in markets all around the world.   With the move to cloud computing and smart devices, people want to be able to access all of the content on the internet, including television and video, from a phone, from a tablet, or from a smart screen in their home or office.  The following graphic (click to see a full size version) from a recent DisplaySearch study shows that this trend is even more pronounced in emerging markets, including China, than in the so-called "mature" markets such as the U.S. As noted in the text of the report,“Because many households in emerging markets have only one TV but multiple generations living under one roof, mobile device penetration in these markets is high, which enables consumers to access content in other ways.”

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