Monday, June 7, 2010

Google versus Naver in the Mobile Broadband Era

I read an interesting short article in Telecoms Korea today that confirmed my thinking.  To be specific, I thought that the introduction of the iPhone and Android-based phones in Korea would quickly begin to erode Naver's monopoly on web-based search here in Korea.  That appears to be what is happening.  According to the article "Although Naver is a leading search engine on the web, NHN has felt threatened from Google in conjunction with the expansion of Android-based smartphones in the local market. Google services, including mobile search, are offered by default on Android smartphones and the iPhone, and Google is gaining popularity with Korean mobile users and on the web."  Enough said. 

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