Tuesday, February 2, 2016

Speed Matters and Korea Leads

Readers of this blog will know that the speed of internet connections has been a recurrent theme of this blog over the years (for example, check out these posts).  Intuitively, most internet users understand that the speed of an internet connection is important and from the consumer standpoint, the faster the connection the better.  Google has done research with its search pages that empirically demonstrates this preference for faster loading pages.  In 2013 a survey of European internet users showed that 45% of them would be willing to upgrade or change their supplier for higher speed.
South Korea leads the world in internet connection speeds and is showing no signs of slowing down.  As shown in the accompanying graphic (click to see a full size version) published by Netmanias, KT declared its Gigatopia vision in 2014, and has already implemented both fixed and mobile services to achieve that vision.
Korean consumers, as shown in the second graphic, are adopting the newer, faster services at a rapid rate.  Speed matters, and this is something well understood in Korea by policymakers, corporate leaders and consumers.

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