Thursday, September 21, 2017

First in Korea, then Globally, Internet Ad Spending Surpasses TV

In Korea, as shown on the graphic at left from eMarketer,  total digital (or Internet) advertising spending exceeded television advertising in 2015. 
On a global basis, 2017 marks the year that total internet advertising spending exceeds television advertising, as shown on the accompanying graphic (click for a full-size version). 
On a global basis, Internet advertising spending will exceed television advertising this year (2017), as shown in the second graphic, published by (click for a full-size version)   Not surprisingly, as reported by, Google and Facebook are the two dominant players on the global stage, and in 2016 the top 30 Internet advertisers accounted for 44% of global spending, an increase from only 33% in 2012.
The data from these two charts show that Korea's digital development continues to proceed in advance of global trends.

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