Thursday, July 13, 2017

Gangnam style no longer most-watched YouTube video

The international media have noted that Psy's Gangnam Style is no longer the most watched video on YouTube as measured by cumulative views.  (Click on the graphic to see a full size version.)   As reported by the BBC,"The surreal video became so popular that it "broke" YouTube's play counter, exceeding the maximum possible number of views (2,147,483,647), and forcing the company to rewrite its code." Gangnam Style has now been overtaken by another music video - Wiz Khalifa and Charlie Puth's See You Again, a heart-wrenching ballad that has now been streamed 2,895,373,709 times; beating Psy's current count of 2,894,426,475 views.
Another measure of the global impact of Gangnam Style provides important context for comparisons with See You Again.   The accompanying graphic (click for a full size version) shows the worldwide volume of searches for Gangnam Style and See You Again, respectively.  Narrowing the Google Trends analysis to "You Tube searches" produces a similar graph.   Not only did Gangnam Style break the YouTube play counter.   It also produced a higher level of global interest, as indicated by web searches, than the newer See You Again.

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