CNet, "Launching its own smart AI assistant is an important move for Samsung and its future Galaxy and Note phones. The company, which strives to dominate the smartphone world against Apple's iPhone, stands to win fans if its Bixby assistant can outperform Google's Assistant, Apple's Siri and Amazon's Alexa, which will land on its first phone later this month." Google's AI powered assistant on its Pixel phone is also a competitor.
As a large, more broadly based electronics firm, Samsung may have some advantages. According to the Korea IT News, Samsung Electronics wants to use the capabilities of Bixby not only to promote its smartphones, but also to promote its household appliances and Samsung Pay as well. Samsung Electronics’ plan is to have an upper hand in the AI ecosystem in wide range of areas by linking Bixby to its electronics and household appliances including televisiions, refrigerators, and washing machines. Considering the present capabilities of smart devices, the AI era is advancing very rapidly indeed. This underscores my message in a January 9 post that smart apps are more important than the phones themselves.