Friday, May 8, 2015
Learning from Korea's world-leading mobile commerce
report by the McKinsey Group,more than two thirds of South Koreans own a smartphone, "... compared with 47 percent of Americans, 57 percent of Australians, and 52 percent of Britons. South Koreans are also big users of their smartphones, with sales of goods purchased using mobile devices jumping more than fourfold since 2012 to about 10 trillion won, or $9.8 billion." The mobile commerce market in Korea today represents nearly one third of all web-based sales. Clearly, mobile commerce is one of many areas where Korea serves as an interesting test-bed for other markets around the world.