As followers of this blog are well aware, I've been very interested for a long time in the difficulty Google had in achieving any market share in South Korea. (if you're interested, just enter "Naver" in the search bar to the right and read some of the posts) Here, despite having the fastest and most advanced broadband networks in the world, Google failed to achieve any significant market share in search until the arrival of the iPhone at the end of 2009. Only four or five other countries in the world hold this distinction.
as described in this post. Today's Korea Joongang Daily contains an article entitled "Portal sites scrutinized for selective search results." Anyone who uses Naver will already know that sponsored search results are returned at the top of each search results page. However, I found the accompanying graphic (click to see a full-size version) to be a rather startling indication of how dependent many Koreans have become on the major web portals as a guide to the news they read or view. Do you agree?