Friday, February 17, 2012
Apple to introduce iTunes store in Korea?
The Joongang Daily carried an interesting story about the possibility that Apple will bring its market-leading iTunes Store to Korea, making it the second Asian market for the service, following Japan. As noted in the article, domestic online music stores are concerned about the move. The accompanying graphic shows which companies currently dominate Korea's market (click on graphic to see a full size version). The article discusses various pros and cons of local services versus Apple's iTunes, and is worth reading. I would only add that, in the big picture, Apple is typical of many large American companies that view the Korean market as a niche and are slow to localize their services in order to compete effectively here.
Posted by James Larson at 2:18 PM