Tuesday, September 15, 2015

Smart phones as commodities: more evidence from Korea's market

The Chosun Ilbo carried an interesting short report today entitled "Affordable LUNA smartphone sells out in 10 days." According to the article, "SK Telecom, which exclusively markets the phone, said Sunday the first batch of orders was expected to run out within the next day or two." "That means daily sales averaged 3,000 units, which is more than Samsung's affordable Galaxy A8 unveiled in July. The LUNA has similar features as high-end smartphones but costs only W449,900 (US$1=W1,188). It bears a close resemblance to the iPhone 6 Plus."

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