Tuesday, June 2, 2015

Korean's preferred snacks vary by the hour

The Korea Joongang Daily today carried a short but interesting report made possible because of the popularity of online shopping and the associated data that are gathered electronically.  According to the article, "The snacks Koreans crave vary depending on the time of day, a study by online shopping mall Gmarket showed Monday. Before noon, the most frequently ordered bites were filling items like bread, chocolate and pizzas. After lunch, buyers preferred lighter and more refreshing snacks like candy, gum and ice cream." (click on the graphic to see a full size version)  The study is one specific illustration of the uses for the big data that accumulates as people move to cloud-based and mobile, digital media for their daily activities, including shopping. A quick glance at the overall pattern suggests that there may be public health as well as marketing implications to this study by Gmarket!

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