As readers of this blog are well aware, I'm very interested in the role of language in Korea's remarkable digital development. If you are new and doubt this, just do a search for "language" using the Search This Blog feature to the right and see how many entries turn up! Or, consider the following.
- South Korea is the world's most highly networked nation, yet it is also one of four countries in the world where Google does not have a substantial share of the search market. Why? Because of the strength of Naver, which is a Korean-developed, Korean-language-based intranet of sorts. (see one of many earlier posts).
- Language was a major factor in explaining the long-delayed arrival of the Apple iPhone in the South Korean market. In important respects, it is only because of the "iPhone shock" or, more broadly the "smartphone shock" that Facebook and Twitter are gaining market share here. However, Cyworld remains by far the dominant social networking service in the Korean market, in no small part because it is a Korean-language service, designed from the ground up for a Korean market.