- First, searches for Korea tend to turn up news of North Korea's nuclear test and related political problems. Not surprisingly, the topics covered by the 4,000 plus media sources in Google News and the search patterns shown by Insights for Search, tend to be highly correlated. Mainstream media coverage and global search patterns are both part of "World Attention" in this information era.
- Second, searches for Samsung and LG tend to center around information and communication technologies, notably television sets and mobile phones.
- Third, searches for Hyundai make it clear that Hyundai is viewed around the world as an automobile manufacturer, first and foremost.
- Fourth, the results for regional distribution of search behavior around the world show clearly that Korea's corporations have effectively established a presence in developing countries as well as those of the former Soviet Union and Eastern Europe.
Wednesday, August 20, 2008
Television's Window on the World, was based on my doctoral dissertation and attempted to do something similar with U.S. network television in the 1970s. Today, thanks to the internet and some new Google services, it is possible to do a "World Attention Survey," with much less manual effort than when Laswell was conducting his research or when I laboriously, with the help of research assistants, hand-coded television content for analysis in my dissertation. To illustrate the possibilities, I will show in this post how Google Insight, its brand-new service, can be used to shed empirical light on the question of Korea's national or brand image. In an earlier post, I showed how searches of Google News could be used to help analyze Korea's national image. Google Insight provides an important new piece of the puzzle about national image because it shows patterns of search activity on the internet by people around the world. If you doubt this, take a look at the results of the following global, unfiltered set of searches on Google Insights for Search. Just click on the links to see the results of worldwide search activity, from 2004 to the present, for each of the following terms.
from an article in the Joongang Ilbo, it has more Automatic Teller Machines (ATMs) per capita than any other nation in the world. Among 14 countries surveyed, Korea ranked second lowest in terms of the portion of an individual's assets held in either cash reserves or demand deposits. (click on the accompanying graphic to see a full size version)The use of a bank card, credit card or debit card to conduct transactions at an ATM is a very common experience for anyone living in Korea these days. Koreans have more credit and debit cards per person than any country in the world, with the exception of the United States, according to Bank of Korea data yesterday. And, as shown in the accompanying graphic